Somebody asked where the 'reach out' phrase had come from on 'Quora', I love this bloke's reply;
"Reach out" goes on my short list of words and phrases that should be dragged down a dark alley, beaten over the head with sledge hammers, submerged in vats of acid, pecked to death by ducks, forced to listen to Barney the Dinosaur songs and Justin Beiber, exposed to high levels of radiation, made to drink white zinfandel, forced to shop at Walmart, shuttered in dark rooms with hungry rats and mice, given a diet of razor blades and head lice, have eyes stabbed with ice-picks, be hung-up on by telemarketers, and be given perpetual titty-twisters.
And that's just for starters. Dreadful, abysmally vapid, horrendously insipid, stupid and obnoxious.
I don't know who is behind this atrocious and insidious mangling and slaughter of business and customer contact language, but SOMEBODY is. This is a planned thing. I know this, because the phrase "reach out" keeps showing up in places that one would think would be immune to the infestation. I first heard it from the pathetic and annoying horde of mortgage brokers who wanted to "just reach out" and see what I thought of their cheap mortgage deals. And then, it appeared more and more often from other unthinking blobs of humanity contacting me from all manner of enterprise: charities, political calls, even appointment reminders. It was spreading, spreading, I say, like the putrescence of an unlicensed country abattoir on a hot afternoon. But when my BROKER called and said, "Mr. Geare, I just wanted to reach out..." that was the camel that broke the straw's back!
So I asked him, "Have you just been through some sales training in which the instructor suggested that saying "reach out" will give you a bit more leverage than just saying, 'ask,' or 'tell me about?'" And indeed, such was the case - he HAD; they all had! (And this is one of the largest brokerage outfits in the US).
And so, I said, "We'll you just tell the marketing guy in your office that the phrase is a disingenuous presumption on my predisposition to be persuaded by your pitch. In all these years, I have never known you to fall for whatever marketing fad might have been making the rounds, and you don't need to start NOW. And don't you, yourself, feel a bit odd using the phrase?" He agreed that it didn't sound natural to him, either. And he has, since that call, not repeated it.
SO, if YOU are using it, see the first paragraph. And if you are hearing it, then advise people to knock off the synthetic emotional outreach and talk like a normal human being."