scampa
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They were used for anti static purposes due to the upholstery being made from a man made material, I don't remember them being used for car sickness.
A few of those anti-static strips are still marketed as "anti car-sickness" devices. One of the customer reviews of this brand says that it seems to have worked for her dog (or maybe the dog has just got accustomed to travelling in the car?)....
http://www.amazon.co.uk/Car-Anti-Static-Rubber-Prevent-Sickness/dp/B005O7VWO2
They used to sell a version for sufferers of air-sickness, but they were very cumbersome and prohibitively expensive, so they never really took off!