mustardseed
Guest
Dont print either !
yes the first W is more contemporary...the second W is a typographical disaster
its neither a sans serif modern W or a proper Serif W ...its a nasty ******* in the true meaning of the word..it has no base of historical reference....its half baked .
The main problem though is that the "legend" is wrong.... leaving tyre tracks is wrong...completely the wrong sentiment.
A logo is just that....it doesnt have to be a corporate statement as well. A logo eventually becomes associated with the values of the organisation...you dont have to try and spell it all out on day one.
So come up with a punchier shorter statement or leave it out.
As it happens Ive spent 25 years working on corporate identity for some really big companies all over the world I have designed major brands and identities...this doesnt make my personal likes any more valuable than anyone elses
however I do feel if you go ahead without thinking this through...you could do more damage than good .
barry
I wonder if you could come up with a draft that might work? That would be really helpful.
Anna