Robmac
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First camped there on a rally, about 25 yrs ago. Lakeland leisure owned it back then, so nothing new. As a sites officer for our camping group, I booked this venue, several times. I always dealt with Richard Bee, of Lakeland.
Yes, it's always been owned by Lakeland as far as I know, they are based in Cumbria (not surprisingly).
I remember a few years back, we had a rally booked at Rutland and the booking was all done through their main site in Cumbria. On the first evening of the meet one member 'phoned the organiser to see where we all were and yes, she had driven up to Cumbria instead of the few miles to Rutland!
Since Richard passed away and then Maddy left Lakeland took over the overall running of the site and that's where I think things went downhill and prices went up.