I'm surprised to hear that you have been distributing Parsuns for 12 years, I didn't think they'd been on the market that long but I expect I am wrong about that.
As I said, I daresay they are decent, the small ones being originally a copy of a proven design. Perhaps they have moved on from just copying others and are now a force to be reckoned with. FWIW I am absolutely certain that my Yamahas were made in Japan, I bought them quite a few years ago. Maybe that has since changed. They have done a lot of work, and they are still in excellent condition, used regularly and looked after properly, by me.
Anyone can destroy an outboard of whatever make very quickly by incompetent use, or plain neglect.
If someone doesn't know how to do it themselves they should at least get the local establishment to service them every year. Where I use mine there are two good ones, one doing Suzuki, one for Yamaha, with good spares holdings. So that's pretty much all that you will see in that part of North Norfolk. At this time of year their workshops are full of their customers' motors stacked up to be worked through ready for the coming season. They know them intimately and have seen pretty much every problem. They would be reluctant to mess with other brands, and specifically do not compete with each other. Not a Parsun to be seen.
Look after one and you should expect many years of good service, by when differences in the purchase price will have long been forgotten. I have even been lent a selection of propellers of different pitches and a rev. counter to fine tune my setups, all part of the service, which made a huge difference, and they appreciated my feedback. The standard one on our Terhi side console boat for example wasn't ideal and a bit of experimentation gave better results, I think that's what they now fit them with, they only cost about £30, but you can also destroy one pretty quickly around there if you are casual and the rubber bushings can only also only take so much abuse before they start slipping, even if you haven't already trashed the blades.
These aren't like car engines that very rarely run flat out for long periods, when appropriately sized they work hard for long periods and are designed to do so. As well as tick over for long periods when e.g. fishing. They have a hard life in harsh conditions, in a region where a failure could rapidly turn into a disaster. Getting over the bars, then back up the creeks against an outgoing tide makes you appreciate dependability and a well maintained motor. I've lost count of how many people I've had to rescue with a tow. Some are appreciative and even buy me a pint afterwards, but you'd be surprised how many are not, ungrateful so and soes, either just failed or simply run out of petrol doh. Mine have to work hard, for long periods, most outings.
Others may not have the same use case and other things will do, but I am quite conservative when it comes to boaty things and stick with what I know I can trust.
Sure fresh water use is much more benign, but that's not where I use them, it's in the sea.
Actually I have three, a 5hp 2 stroke, a 15 hp 2 stroke (superb) and my GF's much heavier 15 hp 4 stroke, all Yamaha, the 2 strokes having been banned from sale some years ago, otherwise it would have been another 2 stroke. The largest 4 stroke that is still manageable for one strong person to take on and off is probably a 9.9. The small air cooled Hondas are indeed dire, but the bigger ones good.
I do know about the Tohatsu/Mariner/Mercury arrangement for the small motors, AFAIK they all come out of the same factory, wherever that might be nowadays. I think they are good too. And you can really tune up a bigger Tohatsu 2 stroke to remarkable levels, if you can still find a good second hand one. Actually buying a second hand outboard is a big risk, good ones are rarely offered unless there is a good reason to sell them, otherwise they might have problems and the owner just wants rid. I certainly wouldn't let a good one go unless I really didn't have a use for it anymore.
When you step up to big engines the likes of Johnson and Evinrude make some very advanced ones, as do others, and I think that they are still American designed and made. If I needed another big one it might be one of these, a 2 stroke supercharged job, but they are very complex, not something I could look after myself, I'd need a to pay a really competent dealer to do that for me. Even the big Suzuki 70 hp needed plugging into a laptop for a thorough checkout, and that was quite a few years ago. A couple of problems detected early that way, nothing serious, it was a good motor IMO.
I was very fond of a small 2 cylinder 2 stroke 4hp Johnson, a very sweet little thing that weighed nothing, lovely engineering, that I would probably still be running now if it hadn't been stolen after I'd had it for ten years.
I wish you well with your distribution, I'm sure you know far more about this stuff than me and am sure that you have confidence in your products which do seem to be more varied than when I last looked at them, it is always good to have a choice at every price point. I'll look again if/when I need another new outboard but I hope that won't be for a few years yet.
Cheers.