Channa
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Splitting it down to spend by "wilders" and those on sites I imagine problematic.An excellent point. And there is some information if you care to look for it. Very little for the UK though. All of this has been published here at one time or another.
All this following is from quite a long time in the past and I've not updated my researches. I'm, not even sure that I still have the information but it does exist.
There were two excellent Australian documents prepared by some specialist research companies for some Australian motohoming organisation and shared with Austalian Government Tourism Authorities. Their findings were that motorhoming contributed millions of dollars to the Australian economy. There was an Italian document with similar findings reproducing a speech by an Italian Tourism Minister. I found references to a similar American document though not the document itself. Probaly other documentation too.
The Australian document led to the setting up of Motorhme Friendly Towns (or some such thing) and the Italian Minister's speech led to the expansion of he aires system in Italy. The American document led to the similarly named (so I might have confused them) Motorhome Friendly Towns in Florida – and probably in other States too.
All this sort of stuff can be found and some of us (John Thompson particularly) might still have it. I can start you off with a couple of leads to begin with. A European Survey of Motorhomers and their habits in my dropbox Dropbox - The european motorhomers-summary of Answers to International Survey.pdf
… and maybe more useful - a survey carried out towards the end of last year in Ireland. Some of us might remember responding to a questionaire though I never heard of any published results. The local authority doing the survey was Ards and North Down Borough Council. The person collating the information was laura.watson@ardsandnorthdown.gov.uk and if you email her she might be able to tell you if the council published the result
Lots of people insist on comparing with France particularly but it is a totally different set up. Landmass is far larger (5 x ?) similar native population and not least a different structure to how they run their economy with local Mairees having a great say
As a nation and perhaps relevant is the camping market is the second largest in the world after the United States, Perhaps and supposition on my part the value overall in respect of tourism is given a far greater focus than in the UK
That is not to say vast improvements couldn't be made here, but I don't think we are nor can compare apples with apples
Channa