Florium is the contemporary sister brand to Fleurette within the Rapido Group, offering the same French-made quality and layouts with a more modern, sophisticated design language. Built in the same Vendée factory using the same integrated manufacturing process.
The range includes:
The Baxter — compact low-profile models combining manoeuvrability with comfort. Layouts correspond to Fleurette's Migrateur range. Models include the Baxter 60 LG, 64 LDF and 65 LJG.
The Mayflower — roomier low-profile models with layouts matching Fleurette's Magister. Eight models including French beds and island beds from 6.5m to 7.3m.
The Wincester — A-class range delivering elegance, comfort and sophistication. French bed and island bed layouts from 6.5m to 7.46m.
The Black Pearl — Florium's first campervan range, a high-end van with chic French styling available with twin beds or transverse bed.
Florium's design language features cream bodywork (versus Fleurette's white) with ash wood interiors (versus Fleurette's walnut), creating a distinctly contemporary ambiance.
Florium was launched in 2011 as a sister brand to Fleurette, marking a turning point in the company's strategy. While Fleurette maintained its classic, timeless French aesthetic, Florium was created to offer the same layouts and quality with a more contemporary, modern design language.
Both brands are manufactured in the same factory in Benet, Vendée, France, sharing the same integrated manufacturing process including Fleurette's own polyester workshop. The factory also produces Stylevan campervans and some Westfalia models.
Combined production is between 400 and 500 motorhomes per year. Both brands benefit from Rapido Group ownership (since Fleurette's acquisition in 2005), bringing premium manufacturing standards and European distribution.
Florium offers a 5-year warranty on the frame and water-tightness of the enclosure, with no follow-up inspection required in the first three years.
Contemporary French design — Florium takes Fleurette's proven layouts and reinterprets them with modern, sophisticated styling and contemporary materials.
100% Made in France — the same fully integrated French manufacturing as Fleurette, including own polyester workshop.
5-year frame and water-tightness warranty — exceptional structural confidence with no inspection required in the first three years.
Rapido Group quality DNA — built alongside premium Fleurette and other Rapido Group brands in a factory known for craftsmanship.
If you want Fleurette quality with modern styling — same factory, same quality, but with a more contemporary design language.
If you want a French premium compact motorhome — the Baxter range offers compact touring without compromising on French build quality.
If the 5-year structural warranty appeals — excellent peace of mind for both new and used buyers.
If you want a premium French campervan — the new Black Pearl brings Florium quality to the van conversion segment.
Very limited UK dealer network — Florium has minimal UK representation.
Predominantly LHD — most production is left-hand drive for French and European markets.
Low UK brand awareness — virtually unknown among British buyers.
Young brand — launched 2011, limited long-term track record.
Premium pricing — French-made quality commands premium prices.
Verify specification for UK use — confirm gas system, electrical standards. Most will be LHD continental specification.
Check the base vehicle — on Fiat Ducato: cam belt, clutch, gearbox. On Mercedes: full service history.
Verify 5-year structural warranty — confirm warranty status and any transfer requirements.
Inspect polyester bodywork — check GRP panels for impact damage or delamination.
Conduct damp check — despite quality construction, always verify with calibrated meter.
Florium provides a 5-year warranty on frame and water-tightness, with no inspection required in the first three years. This is exceptional structural coverage.
An independent warranty backed by the RAC provides additional mechanical and habitation coverage for UK buyers.
OakTree Motorhomes offer up to three years of RAC-backed warranty, complementing Florium's structural guarantee.
When buying a used Florium, look for a dealer that offers an independent warranty backed by a provider like the RAC. This means your warranty remains valid even if the dealer ceases trading. OakTree Motorhomes offer up to three years of RAC-backed warranty, covering the average ownership period.