Market Research, Advice and help

[Cousin IT]

I own my own travel business, as well as having a motorhome! I would like to offer a motorhome holiday to people without motorhomes, such as grown up children who have their own children, but don't want to be in the same van as the Grandparents, who have a motorhome. I offer a concierge service, organising the Motorhome, travel requirements for different countries and point of contact while away, should they need it.

My issue is how do I advertise it?

Happy to take all sensible questions and feedback.

TIA Andy

 

[r4dent]

To be blunt, this doesn't seem a practical business proposal.
By targeting the children of Motor homers you are severely restricting the prospective users of your business.

You are not the only supplier to this reduced pool of prospects, any motorhome hire company will offer the same service and is a competitor.

You have not identified a USP to give your operation leverage.

IMHO, before thinking about advertising you need to have a different business plan.

 

[Bigshug]

Hi Andy, thats an ambitious plan! I can see what you are aiming for, and think there is an opportunity there. I would think that all the motorhome forums would be the best place to advertise. Wish you all the best for your project

 

[Pauljenny]

Pipe dream..?

 

[andyjanet]

Hello and welcome be nice if your first post was hi ! I’ve just joined this amazing forum and then perhaps ask the question on your second post,
You might get a warmer welcome and some decent advice

 

[r4dent]

Hi Andy, thats an ambitious plan! I can see what you are aiming for, and think there is an opportunity there. I would think that all the motorhome forums would be the best place to advertise. Wish you all the best for your project

I can see no reason for using such a service instead of a standard MoHo hire company, have you spotted something I've missed?