I think he's been there and done that in the old slogan. And there was endless debate about whether it was appropriate to highlight leaving tyre tracks in the countryside etc etc. I know the original idea comes from photos and footprints but it was somewhat shoehorned into the motorhoming scenario.
As for my part, I don't think it matters one bit what the slogan is, a case in point being WVW, who has posted lots of things, been here a few months, been to a meet, and hadn't noticed the old slogan. It's not the slogan that makes the board it's the posts and the people.