The US use both 240 and 110v - most donestic stuff is 110 - but they use 240 for more industrial stuff - very confusing.
If its a US genny - it will be set to 60Hz - as thats what they use. Its easy - as demonstrated - to go from 240 to 110 and visa versa.
In order to alter the frequency, you will need to alter the generator's controls - this will either be a mechanical control (often a 'fan' which blows a vane - often used on briggs and stratton lawnmowers) - or an AVR controller might have control over the engine. Take some covers off - and see what you can see?
Quick google - first result reveals:-
* On the speed/frequency issue: first, take a close look at the genset when it is running with no load - the idle stop screw should NOT be touching, i.e. pressing the throttle lever back against the idle stop should lower the speed to 55 hz, and there should be visible space between the screw and the lever. Adjust this as necessary.
* Next, with the genset stopped, unclip the governor linkage rod from the throttle lever and check that the rod goes in the hole on the throttle lever with the throttle lever just short of being wide open throttle. Adjust the rod length if necessary by loosening the locknut on the other end of the rod (where it threads into the ball and socket joint), turning the rod into - or out of - the joint as needed, then re-tighten the locknut and clip the rod back into the throttle lever.
* Looking at the governor mechanism, you'll see an arm extending outwards, pivoting on a shaft coming up vertically out of the engine, with the ball and socket joint on the end closest to you. About 2/3 of the way down the arm, you'll see a spring extending to the right, with the left end hooked to a link that's threaded on a screw mounted in the arm and the right end hooked to a threaded rod that goes thru a stationary bracket, with a nut on the other side of the bracket. This nut is the speed adjustment nut - by controlling the tension on the governor spring, it controls the speed of the genset.
* The screw mounted in the governor arm is the sensitivity adjustment screw - by moving the point where the governor spring is attached to the arm, it changes the governor sensitivity. With no load, adjust the speed adjustment nut for 62-63 hz. Apply full load - the speed should be at least 58 hz. Spec calls for 2-4hz drop from no load to full load, but in my experience, trying for anything less than 3hz makes the gen unstable at some load levels (whoop whoop whoop as it accelerates/decelerates but never settles on a stable speed). If your drop from no load to full load is more than 4hz, adjust the sensitivity screw counterclockwise by 1-2 turns, re-adjust the speed nut, then test drop under full load again. Continue until no-load to full-load drop is under 4hz. Do note that this presumes carburetor mixture screws are correctly adjusted first:
* With the genset fully warmed up, apply a full 4kw load. Turn the main adjustment inward until frequency drops slightly. Turn main adjustment outward until frequency drops slightly. Locate the point where frequency is highest (approx midway). From this point, turn the adjustment out another /4 turn. Remove the load. Allow genset to stabilize for 30sec-1min, then turn the idle adjustment screw in _slowly_ until frequency drops and engine begins to run rough or starts hunting. Back out the idle adjustment screw as required for smoothest running/highest frequency without hunting (may take 1/8 - 1/4 turn out from highest frequency to keep set from hunting on sudden load removal). Test with various loads, and transitions between various loads, to ensure stable operation under all conditions.
YMMV.
Guy